Lavender Fog Cafe

Logo Design & Menu Design; Student Project (UMGC, 2025)

Concept:

A new logo design and menu design will express Lavender Fog’s values of nature & environmentalism, veganism and ethical practices, and high quality, fun products. The goal is to reach an audience of individuals with interests in the outdoors, animals/animal protection, nature and gardening, and health/wellness.

The Illustrative logo and graphics communicate a branding voice that is earthy and whimsical, using the rabbit to symbolize veganism and a palette of purples and greens associated with uniqueness, health, wellness, and nature.