Cowgirl Crochet

Branding and Website Layout; Student Project (UMGC, 2026)

Concept:

Branding for Cowgirl Crochet including a logo, color and type palette, and visual assets including vector graphics and banners. All branding elements are tailored to CC’s energetic, eclectic, and bright voice, and serve to communicate their values of freedom and eccentricity.

As there is no in-person shopfront for CC, the website is designed to provide a fun and engaging experience for users that feels as interactive as a physical shop. The site features several buttons to internal links to ensure users can easily find all parts of the website.