Calico Publishing Company

Company Logo & Book Cover Design; Student Project (UMGC, 2026)

Concept:

Calico Publishing is dedicated to sharing the personal stories and voices of independent authors from all backgrounds. There is a focus on uplifting first-time authors. Calico Publishing’s branding voice is warm and inviting, with a down-to-earth tone that seeks to level honestly with their readers.

Creating an updated logo design for Calico Publishing that reflects their character through Art Nouveau style illustration and a traditional typewriter serif font will attract the target audience, as well as authors seeking to publish in Calico’s niche. The book jacket design will reflect the author’s voice, as well as Calico’s, in order to reach a resonant audience. This means tailoring the designs to the earnest, honest, and analog style of Calico and its authors.