Cape May Bird Observatory

Media Presence Designs; Student Project (UMGC, 2025)

Concept:

This series proposes new Media Presence assets for the Cape May Bird Observatory (CMBO), including a re-designed banner, web ad, and profile image. These designs feature a consistent color palette and type palette in order to create a recognizable look for CMBO. The designs lean into usage of high resolution photos featured in CMBO’s archives to catch the attention of wildlife enthusiasts and show the credibility of their field research. The goal of this project is to add a playful, inviting element to CMBO’s social media presence, while also ensuring they maintain a professional and trustworthy appearance.