Marigold Honey

Logo, Label Design, and Web Ad; Student Project (UMGC, 2025)

Concept:

This project offers cohesive branding for Marigold Honey which reflects their values of environmentalism and health-consciousness. Using an illustrative symbol logo paired with a clean, minimalistic typeface emits a voice that is warm, comforting, and trustworthy. The labels feature simple, straight-forward designs that will appeal to their audience of environmentally-aware individuals who value locally sourced, sustainable food products, along with families and tourists seeking authentic, small-batch goods from Maryland. The web ad features a similar earth tone palette to attract this audience and includes a call-to-action which will generate sales for Marigold Honey’s new products.