Seanchaí Bookstore

Web-Ad Designs, Layout, and Copy Edit; Student Project (UMGC 2025)

Concept:

The web-ads will highlight upcoming events and workshops being hosted at Seanchaí Bookstore, as well as upcoming sales and newsletter updates. Clickable link buttons will create easy access to tickets and sales. The ads will direct the attention of website users to ways they can be more involved in the Seanchaí Bookstore community. The color palette of rich, contrasting warm tones echoes the cozy, inviting energy of Seanchaí’s branding voice. The goal of these ads is to give Seanchaí a strong, cohesive voice in their marketing which reflects their brand themes of antiquarianism and artistry so that they can more easily reach their intended audience and spread word about their events and sales.