Forest Fizz Sparkling Fruit Tea

Logo & Label Designs; Student Project (UMGC, 2025)

Concept:

These labels reflect Forest Fizz’s values of nature, environmentalism, and health. The hand-drawn logo and use of earth & pastel tones echo that sense of nature, and add a touch of sweetness. Each design features a color palette reflective of the flavors, in order to spark the senses of the viewer. The goal is for the labels to attract the attention of customer’s who align with Forest Fizz’s values.

The labels are designed for print, and feature all regulatory information, while still prioritizing the brand’s voice.