Forest Fizz Sparkling Fruit Tea

Logo and Label Designs, Copywriting and Editing; Student Project (UMGC, 2025)

Concept:

The labels are designed to reflect Forest Fizz’s values of nature, environmentalism, and health in order to help them reach their intended audience. The hand-drawn logo and use of earth & pastel tones signal those values. Each design features a color palette reflective of the flavors, in order to spark the senses of the viewer. They are designed for print, and feature all regulatory information, while still prioritizing the brand’s voice. Copy is written to excite the audience about the local, handcrafted quality of the product.